Serial Cut

I love Serial Cuts work. They come across as a company that works together as one and a company that is always thinkin and always looking for new ideas. I really like their work, they way they take such an ordinary art form of still life photography and completely transform it into something new and interesting.




I think Serial cut is really branching out and trying something new and different, but at the same tim they arre staying with in the realm of the norm, what people know and can relate to. rather than starting something complete left of feld and having it completly rejected by everyone.

Ilove the used of 3D text. I think it really creates a good feeling of depth and weight to a design, oppossed to a simple 2D text across a page. It creates the illusion that you are looking into box rather thatn just on to a page. thus adding new elements, four walls and creating extra space to design on, in, around or with.